ASYMMETRIC EFFECTS OF FISCAL POLICY ON ECONOMIC DEVELOPMENT IN NIGERIA
The paper investigates the asymmetric effects of basic fiscal policy instruments on economic development in Nigeria between 1981 and 2022) by employing a Non-linear ARDL (NARDL) technique. The study reveals that government expenditure shocks in Nigeria can positively impact unemployment, stimulate economic activity, and reduce poverty, while negative shocks can lead to economic decline. However, long-term effects may diminish due to inefficiencies, corruption, and economic growth. The study also shows a negative correlation between government expenditure shocks and the Human Development Index, indicating suboptimal public spending efficiency. It is recommended that Nigeria can enhance youth employment, entrepreneurship, smallholder farming, microfinance institutions, and infrastructure development through various programs like the National Social Investment Programme.
Keywords: Asymmetric Effects, Fiscal Policy, Economic Development, NARDL and Nigeria.
Kazeem FASOVE (2025). Asymmetric Effects of Fiscal Policy on Economic Development in Nigeria. International Journal of Applied Business and Management Sciences. 6(1-2), 1-28.
OPEN INNOVATION ADOPTION AND PERFORMANCE IN SMEs: A LISREL ANALYSIS OF THE CASE OF MOROCCO
Open innovation is crucial for business competitiveness (Chesbrough, 2003). As companies face internal resource constraints, they turn to collaborative approaches to drive innovation. However, most research focuses on large firms, leaving a gap in understanding open innovation in Moroccan SMEs. This article examines the key factors influencing its adoption and its impact on SME performance. A survey was conducted among 99 Moroccan SMEs using self-administered questionnaires via Google Forms. The collected data was analyzed using structural equation modeling, specifically the LISREL method.
Findings indicate that the adoption of open innovation is influenced by several factors, including knowledge of the concept, company size and age, ownership structure, strategy, and internationalization. Discussion : A positive correlation emerges between open innovation and SME performance improvement. SMEs perceive it as a means to strengthen their innovation processes and reputation, despite resource limitations. Open innovation presents a key opportunity for Moroccan SMEs. Its implementation enables them to overcome constraints and enhance their competitiveness.
Keywords: Open innovation, Moroccan SMEs, performance, external collaboration, LISREL, internationalization, strategy, resources.
Khalifa Ahsina, Adraa JAAFAR, Zakaria Bennani & Rachid Mchiche (2025). Open Innovation Adoption and Performance in SMEs: A Lisrel Analysis of the Case of Morocco. International Journal of Applied Business and Management Sciences. 6(1-2), 29-42.
AYURVEDA AND DHARMASHASTRA: ANCIENT WISDOM FOR HOLISTIC LIVING
This article explores the interconnected wisdom of Ayurveda and Dharmashastra, two foundational pillars of ancient Indian knowledge. While Ayurveda focuses on holistic health and well-being, and Dharmashastra outlines moral and legal duties, both stem from a shared Vedic worldview that emphasizes harmony between the individual and the cosmos. The systems converge in their practical guidance—such as routines, dietary habits, and ethical conduct—linking physical health with moral responsibility. Together, they offer a timeless framework for living a balanced, ethical, and purposeful life, especially relevant in addressing modern physical and societal challenges.
Arumita Dey (2025). Ayurveda and Dharmashastra: Ancient Wisdom for Holistic Living. International Journal of Applied Business and Management Sciences. 6(1-2), 43-47.
STRATEGIC MANAGEMENT OF CLIMATE CHANGE ADAPTATION: ENHANCING RESILIENCE AND REDUCING VULNERABILITIES IN POOR COMMUNITIES
Adaptation to climate change, now an urgent necessity rather than a distant option, demands a management-oriented approach to address the vulnerabilities of poor communities facing intensifying climate hazards. This requires uniting four key communities: risk reduction, climate and climate change, environmental management, and poverty reduction, a cohesive framework with shared concepts like vulnerability, resilience, and livelihoods. A -bottom-up” strategy rooted in livelihood assets (natural, social-political, human, physical, and financial capital) emphasizes ecosystem management to reduce vulnerability while fostering resilience. Effective adaptation hinges on flexible, locally tailored processes, integrating these efforts into national development frameworks to harmonize poverty eradication and environmental management, tackling persistent environment-development challenges.
Keywords: Adaptation, Vulnerability, Resilience, Livelihoods, Ecosystem Management
JEL classification: Q54, Q56, Q57, O13
S N Tripathy (2025). Strategic Management of Climate Change Adaptation: Enhancing Resilience and Reducing Vulnerabilities in Poor Communities. International Journal of Applied Business and Management Sciences. 6(1-2), 49-69.
RELATIONAL ANALYSIS OF AMO MODEL BASED HIGH-INVOLVEMENT HUMAN RESOURCE PRACTICES AND THE EMPLOYEE PERFORMANCE: EVIDENCES FROM THE INDIAN SERVICE SECTOR
The purpose of this study is to improve understanding of how High-Involvement Human Resource Practices (HIHRP) relate to employee performance by creating and testing a detailed model based on the Ability- otivation- pportunity (AMO) framework. We surveyed 424 employees in the Indian service sectors and analysed the data using PLS SEM 4. We also employed a bootstrapping method to explore the potential significance of the relationships among the constructs. The current study found that using HIHRP based on the AMO model helps employees perform better, as all the ideas we tested were supported by data showing a positive connection between AEHRP (staffing and training), MEHRP (performance-based appraisal and compensation), and OEHRP (work design and participation) and employee performance. Our study contributes further evidence that the AMO framework offers a useful perspective on how HR systems can lead to improved employee performance. The practical implications indicate that organizations would benefit greatly from adopting a comprehensive, system-wide approach to HRM that encompasses all the AMO model dimensions. Finally, we outline the theoretical implications, limitations, and future pathways for research.
Keywords: High Involvement HR Practices, Employee Performance, AMO Model, Indian Service Sector, Human Resource Management
Suman and B. K. Punia (2025). Relational Analysis of AMO Model Based High-Involvement Human Resource Practices and the Employee Performance: Evidences from the Indian Service Sector. International Journal of Applied Business and Management Sciences. 6(1-2), 71-94.
THE CONVENIENCE ECONOMY: AN ECONOMIC ANALYSIS OF ON-DEMAND GIG PLATFORMS ON HOUSEHOLD SPENDING AND CONSUMER EXPECTATIONS IN NAGALAND
The rapid proliferation of gig-based service platforms has transformed from a once-novel technological advancement into a significant and complex structural shift in household economics, affecting consumer behaviour and market dynamics. This paper undertakes a thorough examination of the “Convenience Economy,” focusing specifically on its implications within the unique socio-economic context of Nagaland, India. It analyses how well-established global e-commerce platforms, such as Amazon, Flipkart, Firstcry, Domino’s Pizza and Myntra, compete with traditional bazaars that serve as vital community hubs, offering not only goods but also a sense of cultural identity and social interaction. Through a comprehensive mixed-methods approach that includes qualitative interviews and quantitative data analysis, the study identifies a phenomenon described as the “Convenience Trap.” This concept illustrates how consumers increasingly prioritise the immediate benefits of time-saving services and instant gratification, often at the expense of being price-sensitive. The results of the research indicate that, while global platforms demonstrate a commanding presence in key sectors such as electronics and logistics—facilitating rapid delivery and a wide range of product choices—social commerce, particularly through platforms like Instagram and WhatsApp, plays a crucial role as a trusted “high-trust” intermediary. This social commerce not only enhances customer relationships but also supports local entrepreneurs and artisans, thereby enriching the retail landscape in Nagaland and fostering a blend of modern convenience with traditional values.
Keywords: Gig economy, Digital platform, Nagaland, Consumer Behavior, Convenience economy.
Konchem (2025). The Convenience Economy: An Economic Analysis of on-demand GIG Platforms on Household Spending and Consumer Expectations in Nagaland. International Journal of Applied Business and Management Sciences. 6(1-2), 95-107.
Q-COMMERCE VS E-COMMERCE: A STUDY OF FACTORS INFLUENCING CUSTOMER DECISIONS RELATED TO DAILY ESSENTIALS IN BENGALURU
Shopping behavior has changed significantly due to digital advancements, increased internet penetration, and smartphone usage. These changes have influenced how consumers purchase daily essentials, with online platforms offering greater convenience and accessibility. E-Commerce platforms such as Amazon, Flipkart, and BigBasket have become popular for their wide product range, competitive pricing, and reliable delivery. Recently, Quick Commerce (Q-Commerce) has emerged, focusing on ultra-fast delivery within 10–30 minutes. Platforms like Zepto, Blinkit, and Swiggy Instamart are gaining traction, especially in urban areas like Bengaluru, where time-saving is a key factor.
This study compares the factors influencing consumer decisions between Q-Commerce and E-Commerce for daily essential purchases. Key variables include delivery speed, convenience, pricing, product availability, discounts, and user experience. Data was collected from 200 respondents in Bengaluru using a structured questionnaire. A quantitative approach was adopted, applying statistical tools such as frequency, correlation, regression, and Chi-square analysis.
The findings indicate that Q-Commerce is preferred for urgent and time-sensitive purchases due to its speed and convenience, while E-Commerce is favored for planned purchases because of better pricing and wider choices. The study concludes that both models coexist, fulfilling different consumer needs in the evolving digital retail landscape.
Keywords: Q-Commerce, E-Commerce, Consumer Behavior, Digital Retail, Online Grocery, Delivery Speed, Convenience, Bengaluru.
Chatri Sai Shashank (2025). Q-Commerce Vs E-commerce: A Study of Factors Influencing Customer Decisions Related to Daily Essentials in Bengaluru. International Journal of Applied Business and Management Sciences. 6(1-2), 109-123.
THE STUDY OF AN IMPACT OF SAFETY RATINGS ON CONSUMER PURCHASE DECISIONS WITH REFERENCE TO FOUR-WHEELERS
The automobile industry has witnessed a growing emphasis on vehicle safety due to increasing road accidents and rising consumer awareness. Safety ratings provided by organizations such as Global NCAP and Bharat NCAP have become important indicators that help consumers evaluate the safety performance of vehicles before making purchase decisions. These ratings provide reliable and standardized information about crashworthiness, structural integrity, and safety features of vehicles. As a result, consumers are increasingly considering safety ratings as a major factor while selecting four-wheelers. The present study aims to analyze the impact of safety ratings on consumer purchase decisions with reference to four-wheelers. The research focuses on understanding consumer awareness of safety ratings, perception of vehicle safety, and the extent to which safety features influence buying behavior. The study adopts a single-method research approach involving data collection. Primary data will be collected through structured questionnaires from consumers in Bengaluru. The collected data will be analyzed using statistical tools such as percentage analysis and graphical representation in MS Excel. The findings of the study are expected to highlight the significance of safety ratings in consumer decision-making and provide insights for automobile manufacturers and policymakers to promote safer vehicles in the market.
Keywords: Vehicle Safety, Safety Ratings, Consumer Purchase Decision, Four-Wheelers, Global NCAP, Automobile Industry.
Chit Reddy Venkata Pranush Reddy (2025). The Study of an Impact of Safety Ratings on Consumer Purchase Decisions with Reference to Four-Wheelers. International Journal of Applied Business and Management Sciences. 6(1-2), 125-137.
FROM RETAILERS TO PLATFORMS: STRATEGIC TRANSFORMATION OF SERVICE SUPPLY CHAINS IN INDIA
The rapid proliferation of digital platforms has fundamentally altered the architecture of service delivery systems in India, where the service sector constitutes more than fifty per cent of gross domestic product and traditional service supply chains have long been characterised by fragmentation, opacity, and inconsistent quality. This paper examines how digital platform-based companies — Urban Company, Zomato, Swiggy, and Ola -are restructuring service supply chains by displacing conventional intermediary structures and substituting them with technology-mediated coordination ecosystems. Drawing upon a qualitative conceptual research design and synthesising scholarship on platform economics, service supply chain management, service-dominant logic, disintermediation, and digital trust, the study develops a conceptual framework contrasting the traditional retailer-contractor-provider-customer chain with the emergent platform-based service ecosystem. A cross-platform commonalities analysis identifies the shared transformation mechanisms — algorithmic coordination, digital quality governance, scalable trust infrastructure, and dynamic supply-demand matching — through which each platform reshapes its respective service supply chain. The study argues that platformisation produces sophisticated reintermediation rather than simple disintermediation, and concludes with implications for practitioners, platform operators, and policymakers governing India’s rapidly evolving gig economy.
Keywords: Platform Economy; Service Supply Chains; Digital Intermediation; Reintermediation; Indian Service Sector; Gig Economy; Urban Company; Zomato; Swiggy; Ola; Service-Dominant Logic.
Supriya Soni & S. Jitendra Prasad (2025). From Retailers to Platforms: Strategic Transformation of Service Supply Chains in India. International Journal of Applied Business and Management Sciences. 6(1-2), 139-152.